Creative Strategy: Marketing, Packaging & Promotions
These are the projects where Marcela led the vision—serving as creative director, strategist, or planner. She oversaw teams, guided cross-disciplinary collaboration, and shaped the overall concept, tone, and execution.
All Namco Games (Live and Backfill)
Platform: Mobile
Published 2010, © Namco Bandai Games America (USA)
Position: Mobile Games Art Director Marketing Submissions
Guess How Much I Love You
Platform: DVD Game Packaging/Collateral/Promotions/Events
Published 2006, © Snap TV Games (USA)
Position: Print Art Director / Lead Graphic Designer
Trivia Arcade
Platform: DVD Game Packaging/Collateral/Promotions/Events
Published 2005, © Snap TV Games (USA)
Position: Print and Application Art Director / Lead Graphic Designer / Illustrator
Major League Baseball, Trade-Up
Platform: DVD Game Packaging/Collateral/Promotions/Events
Published 2006, © Snap TV Games (USA)
Position: Print and Application Art Director / Lead Graphic Designer / Illustrator
Buffy the Vampire Slayer
Platform: Xbox/PS3/Game Cube/Collateral/Promotions/Events
Published 2002-2004, © Fox Interactive - © Vivendi Universal Publishing (USA)
Position: Packaging and Marketing Design Manager
The Bible Game
Platform: DVD Game Packaging/Collateral/Promotions/Events
Published 2005, © Global Ventures - © Snap TV Games (USA)
Position: Print Art Director / Lead Graphic Designer / Illustrator
Rapunzel
Platform 2002-2004: Xbox/PS3/Game Cube/Collateral/Promotions/Events
Published, © Mattel - © Vivendi Universal Publishing (USA)
Position: Packaging and Marketing Design Manager
The Simpsons, Hit & Run
Platform 2002-2004: Xbox/PS3/Game Cube/Collateral/Promotions/Events
Published, © Fox Interactive - © Vivendi Universal Publishing (USA)
Position: Packaging and Marketing Design Manager
Polly Pocket
Platform 2002-2004: Game Boy Advanced Color/Collateral/Promotions/Events
Published, © Mattel - © Vivendi Universal Publishing (USA)
Position: Packaging and Marketing Design Manage
Ghost Masters
Platform 2002-2004: PC Game /Collateral/Promotions/Events
Published, © Empire - © Vivendi Universal Publishing (USA)
Position: Packaging and Marketing Design Manager / Storyboard artist
American Idol
Platform 2002-2004: PC Game /Collateral/Promotions/Events
Published, © Fremantel Media - © Vivendi Universal Publishing (USA)
Position: Packaging and Marketing Design Manager
Horse Adventures
Platform 2002-2004: Xbox/PS3/Game Cube/Collateral/Promotions/Events
Published, © Mattel - © Vivendi Universal Publishing (USA)
Position: Packaging and Marketing Design Manager
Majestic Chest
Platform 2002-2004: PC Game /Collateral/Promotions/Events
Published, © Empire - © Vivendi Universal Publishing (USA)
Position: Packaging and Marketing Design Manager
Futurama
Platform 2002-2004: PS2/Game Cube/Collateral/Promotions/Events
Published, © Fox Interactive - © Vivendi Universal Publishing (USA)
Position: Packaging and Marketing Design Manager
Total Immersion Racing
Platform 2002-2004: PS2/Xbox /Collateral/Promotions/Events
Published, © Empire - © Vivendi Universal Publishing (USA)
Position: Packaging and Marketing Design Manager
Antz
Platform 2002-2004: PC Game/Collateral/Promotions/Events
Published, © Vivendi Universal Publishing (USA)
Position: Packaging and Marketing Design Manager
Mermaid Adventure
Platform 2002-2004: PC Game /Collateral/Promotions/Events
Published, © Mattel / © Vivendi Universal Publishing (USA)
Position: Packaging and Marketing Design Manager
Curious George, Reading and Phonics
Platform 2002-2004: PC Game /Collateral/Promotions/Events
Published, ©Knowledge Adventure - © Vivendi Universal Publishing (USA)
Position: Packaging and Marketing Design Manager