Creative Strategy: Corporate Resume

These are the projects where Marcela defined and directed the creative vision—leading as a strategist, director, and project architect. She managed teams, fostered cross-functional collaboration, and shaped every stage of development—from initial concept to final delivery—ensuring clarity, cohesion, and impact.

2021-2023

Method (A GlobalLogic / Hitachi Company) — Worldwide

UX/UI Design Strategy Associate Director
October 2021 – October 2023

  • Senior Lead Consultant for Digital Strategy, UX/UI Design, Product Development, Illustration, Data Visualization, and Research.

  • Led cross-functional client work for: Convera, Lavazza, The Fresh Market, Boston Scientific, BJ's Restaurants, Quest Diagnostics, Synchrony Financial, and Diversitech.

  • Internal advocate for education, efficiency, and leadership initiatives.

2018 – 2021

IBM
Senior UX/UI Lead, Cloud Pak for Integration

  • Led UI/UX visual design for IBM Aspera fast-speed data transfer and multi-platform solutions.

  • Key projects: IBM Aspera Streaming for Video (FIFA World Cup), Faspex 5 (SaaS), IBM Cloud Pak for Integration (Limited Trial), IBM Business Automation UI Development.

  • Awards: 2018 IBM HCD Winner (Eminence & Excellence Award), Rock-It: Outstanding Team Excellence, IBM People’s Choice Culture Award for Growth, Inclusion, Innovation & Feedback.

2014-2018

Aspera Software
Hybrid Cloud Lead UI/UX Senior Designer

  • Directed visual design for next-gen Aspera products including Files, Shares, Analytics.

  • Built full UI component libraries, style guides, and assets for desktop, mobile (iOS/Android), web SaaS, and on-premise applications.

  • UX/UI lead for streaming launcher & connection manager; reported to CTO.

  • Supported design team leadership, recruiting, mentoring interns, and managing team of designers and researchers.

2013-2014

Western Digital Corporation
Senior UI/UX Visual Designer & Manager

  • Led visual design team for WD multi-platform products and hardware UI.

  • Managed ideation, prototyping, style guides, wireframes, and production across platforms.

  • Awarded patent for invention; supported recruitment, internal resources, and project management.

2011-2013

Social Media Marketing / Enterprise Software Training

  • Developed skills in interaction & visual design with hands-on experience applied to adjacent tech industries.

2013

inPowered
UI/UX Visual Designer (Consulting)

  • UI/UX design, prototyping, and marketing design for online consumer advertising platform.

2012-2013

Microsoft Corporation
UI/UX Visual Designer (Consulting)

  • Concept development, prototyping, and UI design for multi-platform interactive experiences.

  • Led wireframing, screen design for Windows 10 Mobile (Phone & Tablet), mobile web, and large-screen experiences.

  • Managed 2 designers.

2011-2012

Peel Technologies
Senior UI/UX Visual Designer (Consulting)

  • Led visualization, prototyping, and production for Peel App (iOS & Android).

  • Designed marketing, PR, sales, and trade show collateral; managed print vendors.

  • Contributed to Peel brand style guide.

2007-2011

Namco Bandai Games
Creative Director, Mobile Games Division

  • Oversaw game art & sound for brew/java/iOS/Android/Zeebo titles.

  • Built art teams, developed HR structures, managed performance, career paths, and talent acquisition.

  • Directed internal/external production, porting, branding, marketing, and game development pipelines.

  • Managed multiple teams: 2 Art Directors, 16 Artists, 1 Sound Designer.

2005-2007

Snap TV Games
UX/UI Visual Interactive Designer (Consulting)

  • Concepted and designed interactive DVD games for children.

  • Led print, packaging, e-marketing, animation, and vendor communication.

2005

Lakeshore Learning Materials
Visual Designer & Illustrator (Consulting)

  • Designed and illustrated children’s games and consumer toys; responsible for full product design and production.

1998-2004

Vivendi Universal Publishing / Knowledge Adventure
Creative Director / Senior Creative Lead – Games Edutainment

  • Led art direction for the full JumpStart & Curious George game series.

  • Managed 3 Art Directors, 27 Artists across 2D, 3D, and animation disciplines.

  • Directed global edutainment projects, vendor management, branding, packaging, and marketing.

  • Created 3D models for JumpStart via Funnybone Interactive.

  • Art Director for Games Packaging, Promotions & Intranet sites.

1998

Jim Henson Interactive
Lead Colorist, The Muppet Babies Video Game

1996-1998

Sound Source Interactive
Video Game Artist / Storyboard / Animator
1996 – 1998

  • Designed characters, storyboards, 3D builds, and textures for interactive media.